Google Says: Why GMB for Local SEO Strategy Is Non-negotiable To Get Discovered


Businesses these days can’t afford to be invisible in the digital landscape because of high competitiveness. In recent times, customers prefer local searches to find, evaluate, and choose businesses. According to a post shared by a Googler who attended a local event at Google HQ (Source), 46% of the search queries entered in the Google search engine have local intent. This clearly shows how customers are using Google to make immediate, location-based decisions.

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